To name someone or something is to give it an identity. A name or an identity is a description or label that allows people to make assumptions or quick judgements about us. While making judgements can be risky and harmful, they are quick ways for our minds to categorize large amounts of information.
These assumptions help us to form judgments about how we will interact with others. For example, if you overhear someone speaking about their church, you will form an assumption about them. Based on that assumption, you will know how to best interact with them.
Names and identities are our first impressions and they describe who we are. While our names may be given to us by our parents, or we may be “nicknamed” by our peers, our identity is something we choose for ourselves. It is how we perceive ourselves and how we want others to perceive us.
As we look at the Gospel presented to us today, we see that Jesus is given a name by St. John the Baptist. John does not call Him the “Man of God” or the “Divine King.” Instead, John names him, “Lamb of God.”